Client
Westfield
UnionPay
Year

2017

Awards & Mentions
Project Team
  • Mond Qu
  • Michael Mack
  • Simeon Chua
  • Sonny Do

Blooming Red Packets (Hóng Bāo)

During the Lunar New Year, 8 billion red packets will be gifted globally. A tradition at the heart of the festivities, the red packet is reimagined as an interactive art installation at Doncaster to celebrate the Year of the Dog. We designed a social media application that you had to physically go and visit.

Over 8 days, 100 red packets were given away to celebrate the season with United Make’s art installation “Double Happiness” and the Act of Giving. May the good fortune and the feasting begin.

恭禧發財 Happy Lunar New Year!

Look Inside

The Act of Giving